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From the co-founders of Scaling.com, organizational psychologist Dr. Benjamin Hardy and entrepreneur Blake Erickson, a revolutionary framework for not only owning markets, but creating them; for becoming so distinct in your business that you escape competition altogether.
Most businesses try to grow by doing more, and that's precisely why they fail. No amount of added effort, marketing, or initiatives can scale your business if you're operating on the wrong curve, and from the wrong paradigm.
This is what the power law reveals: in any domain where advantage compounds, outcomes don't distribute evenly--they concentrate. And increasingly so. While the majority produce very little--essentially a rounding error of zero--a select few create nearly all the impact, driving the entire distribution. Most books aren't read while a radical few sell nearly all the copies and change the world. Most companies remain small and inconsequential while a handful drive an entire market. Almost everything is noise while a shockingly few produce the entirety of the result.
In Power Law Strategy, Dr. Benjamin Hardy and Blake Erickson, founders of Scaling.com, reveal the hidden scaling laws behind outlier companies, category-defining brands, and seemingly impossible business results.
The majority of results go to the few who understand the power law and how to harness it.
Inside, you'll discover how to:
Until you understand and apply power law strategy, scaling will not be possible. But once you do, 10x (or greater) scale will be inevitable.
Dr. Benjamin Hardy (Author) is an organizational psychologist whose books have sold millions of copies worldwide. Among those are the trilogy of entrepreneurial strategy books--Who Not How, The Gap and the Gain, and 10x is Easier than 2x--which he co-authored with Dan Sullivan. Dr. Hardy helps leaders and organizations achieve impossible goals. He and his wife, Lauren, live in Orlando, Florida, with their seven children.
Blake Erickson (Author) is the co-founder of Scaling.com, a company dedicated to helping entrepreneurs scale bigger and faster than they think possible. As an author and highly sought after keynote speaker, he specializes in helping companies and individuals achieve rapid growth and impossible goals. He resides in Utah with his amazing wife Bre, and their two sons.
