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This timely volume brings theory and practice together in one place to produce a critical appraisal of a phenomenon with a relatively recent history and is particularly suitable for students, researchers and academics of sports, events, tourism, and related subject fields focusing on the strategic and political dimensions of major events.
David McGillivray holds a Chair in Event and Digital Cultures at University of the West of Scotland. His research interests focus on the contemporary significance of events and festivals (sporting and cultural) as markers of identity and mechanisms for the achievements of wider economic, social and cultural externalities. Daniel Turner is the Senior Lecturer in Events and Tourism at the University of the West of Scotland. His research interests focus upon the socio-cultural exploration of events and sport and the use of such activity to generate economic, social and cultural impacts.
Introduction PART I: Politics - Contexts and Concepts. A history of bidding; Motivations to bid. PART II: Persuasion - Competencies and Campaigns. Bidding infrastructure: Demonstrating technical competency; Bidding narratives: Positioning through storytelling; Bidding tactics: Campaigning and lobbying; PART III: Resistance - Corruption and Contestation; Governance, ethics and impropriety; Resistance and alternative campaigns; PART IV:Case Studies in Event Bidding; Rio's 2016 Olympic Bid: Putting South America on the map; Marseille-Provence 2013: "The unquenchable thirst for creative destruction" Conclusions: The future of event bidding; Index
