Food Advertising and Childhood Obesity

This book explores the ways in which the environmental factor of advertising can influence children's food choice and health status, and how it contributes to the significant public health issue of childhood obesity.

Fariba Esmaeilpour works as executive director at Salaam Avaan Institute (Guilan, Iran), a research NGO with the aim of finding ways to design effective social marketing programs targeted to children. She is also a marketing lecturer. Mitra Shabani Nashtaee is Assistant Professor of Marketing in the Department of Business Management at Islamic Azad University (Roudbar branch, Roudbar, Iran).

Preface 1 Children as consumers 2 Advertising targeting children 3 Advertising and food choice 4 Stereotyping and advertising characters/mascots 5 Health messages; as a food product appeals 6 Food products placement: integration of advertising and entertainment 7 Marketing research and children Theories and models Bibliography Index