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This book reframes the 1972 election as a masterclass in political messaging, strategy, and the manipulation of national divisions. Drawing on extensive archival research, it reveals how Nixon's campaign reshaped American conservatism, laying the groundwork for modern political polarization. Frank Kusch argues that Nixon's landslide was the product of a carefully orchestrated campaign that capitalized on the fears of a conservative electorate uneasy with the social upheavals of the 1960s. By presenting Nixon as a steady leader amid turmoil, his campaign forged a coalition defined less by polices it championed than conditions it opposed- radicalism, protest, and chaos.
Frank Kusch is a historian and writer whose previous books include Battleground Chicago: The Police and the 1968 Democratic National Convention (2008) and All American Boys: Draft Dodgers in Canada from the Vietnam War (2001). He has taught American history at the University of Saskatchewan and has worked as an editor, communications specialist, and student aid administrator.
Preface 1. Performance Anxiety 2. Heartland Homilies, Northern Strategies 3. Partisans 4. Unhorsing Big Ed 5. The Making of the Extremist 6 Above the Battle 7. "Unlikable" 8. Colson Style 9. The "Front-Porch" Campaign 10. Big Meany 11. "One Hell of a Landslide, Mr. President" 12. A "Realistic Morality" Mandate 13. The "Republican Roosevelt" Acknowledgments Notes
