Innovative Knowledge Management and Transformation: Perspectives, Methods, and Practical Examples

The series Innovative Knowledge Management brings together theory and practice. It provides interested readers from academia and industry not only with scholarly works but also with innovative concepts, novel solutions to current challenges, and application-oriented case studies from a wide range of sectors. The multi-disciplinary approach also allows the integration of innovation management and knowledge management, examining them from diverse perspectives. Volume 7 brings together current scientific findings, practice-oriented analyses, and innovative approaches from various areas of knowledge management. It spans a wide range from the strategic importance of employer branding in times of demographic change and agile learning to the integration of AI into knowledge and innovation processes, concrete applications such as a sentiment analysis of social media to measure quality of life, and the digital transformation in e-commerce.

Bernhard F. Seyr is the Director General of the European Association for Knowledge Economy (EURECO). He holds doctorates in Educational Sciences from the Paris Lodron University of Salzburg and in Social and Economic Sciences from the Johannes Kepler University Linz. He subsequently earned his habilitation in Economics and Organizational Sciences at the University of Sopron, where he was appointed honorary professor.

Preface - Patrick Szillat and Adam Dymitrowski: Segmenting Talent: A Cluster Analysis Approach to Employer Branding and Knowledge Management In German SMEs - Thomas Wala: Agiles Lernen für Fach- und Führungskräfte - Dirin Saadallah and Patrick Szillat: Knowledge Management in E-Commerce: A Quantitative Study on Factors Influencing German Millennials in the Online Purchase of used Cars - Chalupová, Pilar, Pilarová, Smrcka, Rosak-Szyrocka, Prokop, Kuralová: Designing A System for Sentiment Analysis of Social Media Using Ai To Monitor Quality of Life Based on X Social Network Analysis - Robin Ralf Pozun and Patrick Szillat: Entrepreneurship as an Opportunity for the Euregio Rhine-Maas North. A Qualitative Analysis Of Young, German Entrepreneurs' Opinions Regarding the Attractiveness of the Region in the Context of Knowledge Management.