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Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist explores the origins, applications, and future of the production of sports-oriented motion graphics.
Beginning with the evolution and development of sports-oriented art and design, this book investigates the importance of motion graphics within a variety of environments in the sphere of organized, competitive activity. Venue-based presentation, broadcast and streaming environments, and the importance of graphic standards and brand guidelines are all discussed in detail, along with applications within social media and mobile platforms. A final chapter on emerging technologies covers the potential use of motion media for e-sports and other trending developments within the sports world. The author draws on case studies and interviews with sports media professionals to augment his own research and observation of trends and processes and to highlight the exciting career opportunities that exist within the sports presentation and marketing industries.
This book is recommended reading for students of advanced media production, sports marketing, and media production for advertising.
John S. Zaffuto is an instructor and television facility operations manager at Southeastern Louisiana University. He has worked in the motion media creation industry for over 27 years. In that time, he has served in many roles, including broadcast production manager, chief editor, and post-production supervisor, managing and directing numerous local, regional, and national productions and campaigns.
List of Figures Foreword Acknowledgments Evolution and Development of Sports-Oriented Graphics Motion Graphics and the Broadcast and Streaming Environment The Graphics Package Show Elements Set Elements Motion Graphics and Live Presentation The Nature of Live Event Presentation Sources and Destinations The "Hype" or "Intro" Video Interactive Elements Sport-Specific Considerations Design Influences About Design Recognizing and Utilizing Design Influences A Word About "Creativity" Design Influences: Individual Sports External Design Influences Popular Culture and General Trends in Design Graphic Standards and Sports-Oriented Motion Media Specific Athletic Traditions Regional Considerations Visibility and Environment Trends and Popular Tastes Graphic Standards/Brand Guidelines/Visual Identity Kits Graphic Standards and Motion Media Social Media The Social Media Aesthetic Existing Features of the Social Media Aesthetic Use Within the Broadcast and Live Stream Use Within Event Presentation Emerging Trends and Technologies Mixed and Augmented Reality Esports Branded Synergy On the Horizon Artificial Intelligence Post-Game Analysis Key Principles Key Skills Career Possibilities Maintaining Demo Materials Final Thoughts Index
