Consumer Behavior in Travel and Tourism

Kaye Sung Chon, Abraham Pizam, Yoel Mansfield

Contents
* About the Editors * Contributors * Introduction * Part I: Overview * Chapter 1. Consumer Behavior Related to Tourism * Learning Objectives * Motivation of Tourists * Typologies of Tourists * Destination Choice * Models of Consumer Behavior in Tourism * The Nonuser * Summary and Conclusions * Concept Definitions * Review Questions * Part II: Destination Selection and Product Choice * Chapter 2. Estimating What Affects Tourist Destination Choice * Learning Objectives * Introduction * Theoretical Background of Discrete Choice Experiments * A Model of Choices of Hypothetical Destinations on Five Caribbean Islands * A Discrete Choice Experiment on Remote Fly-In Recreational Angling in Northern Ontario * Summary and Conclusions * concept Definitions * Review Questions * Chapter 3. Understanding the Factors Influencing Ski Destination Choice: A Means-End Analytic Approach * Learning Objectives * Introduction * Means-End Theory * General Methodology for Assessing Means-End Relationships * Study Objectives and Methodology * Analysis and Results * Implications for Leisure and Destination Research * Concept Definitions * Review Questions * Optional Project: Measuring Means-End Chains * Chapter 4. The Roles of Image and Perceived Constraints at Different Stages in the Tourist's Destination Decision Process * Learning Objectives * Introduction * The Structure of Destination Choice Sets * Study Hypotheses * Data Collection * Operationalizing facilitators and Inhibitors * Results * Concluding comments * Concept Definitions * Review Questions * Chapter 5. Tourists' Decision-Making and Behavior Processes * Learning Objectives * Introduction * Major Aspects of Tourists' Decision-Making and Behavior Processes * The Need for Relativism: Competing Paradigms in the Social Sciences and in Decision Theory * The Positivist View: The Rational Tourist * The Interpretivist View: The Other Aspect of the Tourist * Summary and conclusions * Concept Definitions * Review Questions * Chapter 6. Family Decision Making and Tourism Behaviors and Attitudes * Learning Objectives * Introduction * Data and Method * Findings * Marketing Implications * Recommendations for Future Research * Concept Definitions * Review Questions * Chapter 7. Consumer Decision Making and Prepurchase Information Search * Learning Objectives * Marketing Communications in the Travel and Tourism Industry * The Nature of Prepurchase Information Search * Types of Information Sought * Amounts and Sources of External Information Search * Determinants of Information Search * Purchase Involvement and Information Search * Strategic Implications * Concept Definitions * Review Questions * Chapter 8. Consumer Choice in Context: The Decoy Effect in Travel and Tourism * Learning Objectives * Introduction * Purpose of the Study * Methodology * Findings * Implications * Limitations * Conclusions * Concept Definitions * Review Questions * Chapter 9. Package Tourism and Customer Loyalties * Learning Objectives * Chapter Aim and Structure * Package Tourism * Travel Experiences and Loyalties * Descriptors of Package Tourism Loyalties * Summary and Conclusions * Concept Definitions * Review Questions * Part III: Perceptions, Expectations, and Satisfaction * Chapter 10. Destination Image and Its Modification After Travel: An Empirical Study on Turkey * Learning Objectives * Destination Image * Image and Marketing * An Empirical Study of the Image Change Induced by Actual Experience of Turkey * Conclusions * Concept Definitions * Review Questions * Chapter 11. Valuing Changes to Scenic Byways * Learning Objectives * Introduction * Economics of Travel Choice Behavior * Sur