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You were not born to hustle forever. You deserve to stop worrying about wealth and start building it. Cash Libre is an unapologetic financial guide for first-generation Latina professionals ready to break free from generational money trauma, cultural guilt, and toxic money myths to redefine prosperity and build a life rooted in purpose and freedom. Through deeply personal storytelling, cultural truths, and expert insights, award-winning financial educator and international speaker Luzy D. King explains how to unlearn the beliefs that keep you stuck in survival mode. Cash Libre offers clear guidance for simple mindset shifts and practical strategies that will help you tackle debt, invest with confidence, and start building lasting wealth. Whether you're navigating student loans, investing for the first time, or trying to feel safe with money, these pages will meet you with both strategy and soul. Cash Libre is a permission slip to heal and reclaim your time, power, and legacy. Say adiós to shame. Say hola to wealth. Say sí to your liberation.
Luzy D. King, MBA, CPFI is a bilingual wealth educator, international speaker, and financial strategist and the founder of Say Hola Wealth(R), a platform and podcast that empowers first-generation Latinas to break free from survival mode and claim their financial power. She brings cross-border expertise to financial literacy and wealth education, holding an MBA, CPFI, and a Diplomado en Educación Financiera through CONDUSEF, Mexico's financial education authority. She is a certified practitioner in Trauma of Money, and her approach combines culturally relevant money guidance with trauma-informed financial education. Her work has been featured in Forbes, NASDAQ, Girlboss, Telemundo, and Thrive Global. "Cash Libre" is the book she wishes she had when she was navigating money, identity, and motherhood as a first-generation professional. She lives in the Pacific Northwest with her family.
