Made Up

Made Up takes a hard look at the multibillion-dollar beauty industry that props up unrealistic beauty standards, perpetuates gender stereotyping, and promotes cosmetic enhancements to fulfill a growing cultural obsession with image and appearance. This revealing book also exposes the darkest, most well-kept secrets of the cosmetics industry.

Martha Laham is a professor at Diablo Valley College, where she has taught business, marketing, and advertising for thirty years. She has authored college textbooks in marketing and selling, developed instructional materials for educational publishers, and contributed to HuffPost. She is the author of The Con Game: A Failure of Trust. She lives in Oakland, California.