The Financial Times Guide to Starting a Business

Are you looking to start a business? Build your entrepreneurial mindset? Helping you from start to finish, this comprehensive, practical and user-friendly book contains everything you need to know about starting a business. As well as assessing and finessing your idea, youll learn about marketing, sales, finance, legal structures, and operations. Youll also discover how to build your entrepreneurial mindset, and confidence and avoid common pitfalls. With case studies and interviews from other successful business owners, youll feel equipped to make your start-up a success.

Mike Foster is a Business Mentor who has revolutionised the way traditional business coaching works and transformed hundreds of 'service' businesses since 2012. He runs The Entrepreneur's Mentor, which works with entrepreneurs to start, develop and grow their business. Previously, he ran his own successful start-up businesses. He was also Area Manager of the Start Up team for Barclays, Oxfordshire.

- Introduction - Initial considerations - Planning your business - Financial considerations - Your Product or Service - Marketing, Sales and Profit - Building Your Team - Exceed Your Customers' Expectations