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Updated guide on essential strategic management practices for health care organisations Strategic Management of Health Care Organizations delivers an essential framework for leading health care organisations through strategic management, examining the processes of strategic thinking, consensus building and documentation of that thinking into a strategic plan, and creating and maintaining strategic momentum. This Ninth Edition contains numerous updates on the rapid advancements in the field of health care, different health care settings, and natural disasters in a healthcare context, with revisions to existing content reflecting the latest research and methodology in the field. This book shows readers how to: - Map and analyse external issues, trends and events in the general environment, the health care system, and the service area - Conduct a comprehensive service area competitor analysis and perform an internal analysis to determine competitive advantages and disadvantages - Develop directional strategies, identify strategic alternatives, and make rational strategic decisions - Create effective value-adding service delivery and support strategies, and translate service delivery and support plans into specific action plans Strategic Management of Health Care Organizations provides heath care management students and health care administrators with essential foundational guidance on strategic management concepts and practices, tailored to the unique needs of the health care industry.
Peter M. Ginter Ph.D., is University Professor and Professor of Health Policy and Organization in the School of Public Health at the University of Alabama at Birmingham. W. Jack Duncan Ph.D., is Professor and University Scholar Emeritus in the Collat School of Business and School of Public Health at the University of Alabama at Birmingham. Linda E. Swayne is Professor of Marketing Emerita, Belk College of Business, The University of North Carolina Charlotte.
Preface vii Features of the Text viii Organization of the Text xi To the Students - Why This Book, Strategic Management of Health Care Organizations, Is Important xii The Author Team xiii Acknowledgments xiii About the Companion Website xv Parts and Chapters Part 1 The Strategic Management Imperative and Context 1 Chapter 1 The Nature of Strategic Management 3 Chapter 2 Context and Change 29 Part 2 Situational Analysis 61 Chapter 3 External Analysis 63 Chapter 4 Service Area Competitor Analysis 95 Chapter 5 Internal Analysis and Competitive Advantage 125 Part 3 Strategy Formulation 151 Chapter 6 Identifying Strategic Alternatives 153 Chapter 7 Directional Strategies 187 Chapter 8 Evaluation of Alternatives and Strategic Choice 217 Chapter 9 Strategic Planning Metrics 259 Chapter 10 Leadership Communication and Action Plans 283 Part 4 Resources for Strategic Thinkers 309 Resource A Health Care Organization Accounting, Finance, and Performance Analysis 311 Resource B Analyzing Strategic Health Care Cases 331 Resource C Extended Example of Service Area Competitor Analysis - Internal Medicine 343 Resource D Extended Example of Internal Analysis - Centene Corporation 361 Resource E Summary of Strategic Alternatives 373 Resource F Summary of Strategic Alternatives Analysis Methods 381 Resource G Extended Example of Action Plans - Rehabilitation Medicine (RM), Cardiac Rehab Lab 389 Resource H Health Care Acronyms 395 Resource I Glossary of Health Care Strategic Management Terms 405 Index 427
