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In Cowboy Business, seasoned business leader and working rancher PJ Golden blends the grit of the open range with the realities of boardrooms, management, and everyday leadership. Each chapter pairs vivid ranch stories, drawn from real work in the saddle, with clear, actionable business lessons that will help you lead better, decide faster, and build stronger teams. Whether you're running a company, leading a team, or just trying to steer your own life with a steady hand, Cowboy Business offers a straight-talking, story-driven guide to working smarter, leading with character, and staying true to your brand. If you want to build a brand worth riding for and keep it running strong for years to come, these trail-tested lessons will show you how.
PJ Golden is a business leader, entrepreneur, and working rancher in the Texas Panhandle, where one quarter of Texas' cattle are raised. Before trading boardrooms for the open range, Golden built a career creating success for luxury hotels in major markets, leading thriving nonprofits, and running entrepreneurial ventures. Along the way, she mentored businesspeople from all walks of life, honing a leadership style rooted in integrity, adaptability, and results.Immersed in the Western way of life for many years, Golden discovered that the skills required to run a multi-purpose, Texas working ranch, resilience, teamwork, and quick decision-making, translate directly to the business world. Today, Golden shares hard-earned lessons from both the saddle and the C-suite, helping readers, leaders, and entrepreneurs succeed without losing sight of the values that matter most.
