Strategic Management

In a refreshing change from the usual economics perspective on the field, Richard Godfrey takes a wider view of strategic management, incorporating insights from the worlds of sociology, psychology, cultural anthropology, and philosophy, to highlight the complexity and plurality at the heart of the strategy discipline.

Richard Godfrey is a scientist who began working with elite GB sportspeople in 1991 and has been an academic at a university in SE England for the last two decades. He was born in Glasgow and brought up in Bearsden, a town in the West of Scotland. He discovered writing poetry 'by accident' in the 1970s and tried to apply a few of the lessons he had learnt during secondary school English classes.
In this way, creative writing served many purposes, including self-discovery, finding meaning in life, gaining a better understanding of the weather, natural history, work, relationships, disappointment, loss, and more.

1. What is Strategy? 2. Strategy: A Brief History 3. Strategy by design and an emergent critique (part 1) 4. Strategy by design and an emergent critique (part 2) 5. Constructing Strategy for the Multi-Business Firm 6. Constructing Strategy from the Outside-In 7. Constructing strategy from the inside-out 8. Creating Strategy through Value Innovation Case Study 1: IKEA: Daring to Be Different Case Study 2: Fast Fashion at Zara Case Study 3: Innovation and Change at Nike Case Study 4: Apple Inc. in 2014