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From the founder of ZenBusiness, a guide to the counterintuitive truths about entrepreneurship that will help you overcome your fears and launch your business, and the TRUTH framework you need to succeed. Why do so many people resist fulfilling their dreams? Nearly half of American workers have a side hustle that could become a thriving business, and yet, fears about entrepreneurship—too much time, money, risk—keep them from taking the leap. But the reality is, these fears are actually lies holding you back, and all of them are demonstrably false. Fear Is a Liar exposes the myths around entrepreneurship for what they really are—lies that prevent you from fulfilling your greatest dreams—and offers a TRUTH framework for getting your business idea off the ground. Based on a series of groundbreaking studies with thousands of current and aspiring entrepreneurs (known collectively as the Entrepreneur Empowerment Project), ZenBusiness founder and serial entrepreneur Ross Buhrdorf uncovers the five big lies—the Expertise Lie, the All-or-Nothing Lie, the It’s-Too-Late Lie, the Disruption Lie, the Overwork Lie—and teaches you: -How to fund a business with $5,000 in the bank. -How to harness a “rock bottom” point-of-view so you can lead with honesty, not fear, when making business decisions. -Why the real risk is not launching a business—and why you’ll always be more stressed working for others than working for yourself. Fear Is a Liar goes deep on practical strategies that successful entrepreneurs leverage to overcome their initial fears and get their business off the ground, without working around the clock, going deep into debt, or sacrificing their sanity. The truth is that entrepreneurship will likely make you wealthier, healthier, and more fulfilled, and that journey starts here.
Ross Buhrdorf is a serial entrepreneur and the founder of ZenBusiness, a $1.7 billion company providing software and services to help over 700,000 entrepreneurs make the leap from their day jobs and start their businesses. In 2023, Buhrdorf was named Entrepreneur of the Year by Ernst & Young. He is a board member of the Santa Fe Institute, a pioneering research institute that attempts to answer humanity’s biggest questions. An active mentor and angel investor in the technology community, Buhrdorf is a partner at Capital Factory, a globally recognized accelerator program and investment fund.
