Audience Studies

Focusing on the case of contemporary Japan, this book theorizes the role of media and ICT in today's media-rich global environment and introduces a new argument of audience complexity. It will contribute significantly to the 'internationalisation' of the media studies movement underway in the global era.

Toshie Takahashi is Associate Professor, Department of Communication and Media Studies, Rikkyo University, Japan.

List of Figures. List of Tables. Preface Sonia Livingstone. Acknowledgments. Introduction. 1. Audience Activity, Everyday Life and Complexity 2. Conceptions of Japanese Culture and Emic Concepts 3. Ethnographic Research on Japanese Engagement with Media 4. Audience Engagement with Media and ICT 5. Media and Uchi 6. Media, Self-Creation and Everyday Life 7. Reflection on the Audience. Appendix A: Japanese Culture, Family and Media: A Background for the non-Japanese Reader. Appendix B: Methodology. Notes. Bibliography. Index