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By understanding tourist destinations through the lens of national identity, the tourist may develop a deeper appreciation of the destination. Further, tourism marketers and planners may be better equipped to promote and manage the destination, particularly with regard to expectations of the potential visitor. Tourism and National Identities is the first volume to fully explore the relationship between tourism and national identities and the multiple ways in which cultural tourism, events and celebrations contribute to national identity. It examines core topics critical to understanding this relationship including: tourism branding, stereotyping and national identity; tourism-related representation and experience of national identity; tourism visitation/site/event management and the relationship to cultural tourism. The book looks at a range of international tourist sites and events, combines multidisciplinary perspectives and international cases to provide a thorough academic analysis. The interconnecting area of cultural tourism and national identity has been largely overlooked in the academic literature to date. This book gives considerable analysis to the complex relationship between the two domains and indeed, the multifaceted strategies used to define that relationship. Written by an international team of leading academics, Tourism and National Identities will be of interest to students, researchers and academics in tourism and related disciplines such as events, cultural studies and geography.
Elspeth Frew is a Senior Lecturer at La Trobe University, Melbourne, Australia. Leanne White is a Lecturer in the School of Hospitality, Tourism and Marketing, and a research associate in the Centre for Tourism and Services Research at Victoria University, Australia.
1. Introduction Section 1: Identity and Image 2. Tourism and the National Identity in the Unites States: The Case of Washington 3. Brand Ireland: Tourism and National Identity 4. National Identity Construction and Tourism in Hungary: A Multi-Level Approach 5. Wizards Everywhere? Film Tourism and the Imagining of National Identity in New Zealand 6. The Role of the Horse in Australian Tourism and National Identity Section 2: Culture and Community 7. Tourism's Role in National Identity Formulation for the United Kingdom's Pakistani Diaspora 8. The 2008 Beijing Olympic Games and China's National Identity: A Host Community Perspective 9. Nation in Transformation: Tourism and National Identity in the Kyrgyz Republic 10. Where Mega Meets Modest: Community Events and the Making of Canadian National Identity 11. Location and Landscape: Small Scale Sporting Events and National Identity Section 3: Heritage and History 12. Outlaw Nations: Tourism, the Frontier, and National Identities 13. Heritage and Aspects of Nation: Vietnam's Ho Chi Minh Museum 14. Battlefield Tourism and Australian National Identity: Gallipoli and the Western Front 15. Travelling to the Past: Narratives of Place and Nation Identity on the Chatham Islands 16: Dark Tourism and National Identity in the Australian School Curriculum: Some Unexamined Questions 17. Conclusion
