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Jo Mackellar

Event Audiences and Expectations

Sprachen: Englisch. 23,1 cm / 15,2 cm / 1,5 cm ( B/H/T )
EAN 9780415630085

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168 Seiten
September 2013
Taylor & Francis Ltd (Sales)

First Published in 2014. Routledge is an imprint of Taylor & Francis, an informa company.

Jo Mackellar is a Research Consultant at Destination Research and Development, Australia, and a Post-Doctoral Fellow at Griffith University.

1. Event Audiences 2.Theoretical perspectives - psycho/social theory for event audiences 3.Theoretical Perspectives - Leisure, Travel and Consumer Behaviour 4. Events and their Audiences 5. Serious and Casual Participation 6. Managing Audience Behaviour 7. Managing Event Networks 8. Marketing Events to Audiences 9. Government policy and public participation 10. Implications and new research