The Global Pitch

Felipe Arocena is Professor of Sociology at the Universidad de la República, Uruguay and editor of -Que- significa el fütbol en la sociedad uruguaya?: ensayos sobre cultura, poli-tica, violencia y economi-a del fütbol.
Kirk Bowman is Professor and Regent's Entrepreneur in the Sam Nunn School of International Affairs at the Georgia Institute of Technology, USA and editor (with John Boyd) of Soccer, Globalization, and Innovation: The Beautiful Game in the 21st Century.
Alberto Fuentes is Associate Professor, Sam Nunn School of International Affairs and School of City and Regional Planning, Georgia Institute of Technology, USA.

List of Figures
List of Tables
Acknowledgments
Introduction: Bloody Hell, It's Football!
1: The Global Game: What Makes Soccer So Important and Consequential?
2: Why Didn't Any Former British Colony Excel in Soccer? Keys to British Colonialism
3: FIFA's Human Rights Approach: "I Want to Have My Cake and Eat It Too"
4: Can Authoritarians Successfully Use Soccer to Gain Popular Support? The Use of Football by the Argentine Dictatorship
5: The Power of the Boomerang: Transnational Activism in the Football Ecosystem
6: What Does it Mean to be French? The Challenges of a Multicultural Society
7: Will the Women's Football Golden Era Grow or Fade? Power, Social Coding, and Reversals in Social Progress
8: Oil Money Splash, European Championship Dash: Entrepreneurial States, Soft Power, and Club Soccer Ownership
9: You Can Bet on It: The Enduring Appeal and Intensification of Conspiracy Theories
10: Going Global: Variants and Internationalization Paths of Multi-Club Ownership Groups
11: Conclusion
References
Index