Michael E. Porter

Competitive Strategy

Techniques for Analyzing Industries and Competitors. New edition. Sprachen: Englisch. 23,3 cm / 15,6 cm / 3,1 cm ( B/H/T )
EAN 9780743260886
25,50 €
inkl. MwSt.
432 Seiten
Januar 2004
Simon + Schuster LLC

First time in paperback for this classic of business theory.

Michael E. Porter is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. The author of fourteen books and recipient of the Wells Prize in Economics, he lives in Brookline, Massachusetts.