Phil Benson

The Discourse of YouTube

Multimodal Text in a Global Context. Sprachen: Englisch. 23,5 cm / 15,7 cm / 1,2 cm ( B/H/T )
EAN 9781138182424
264,40 €
inkl. MwSt.
140 Seiten
November 2016
Routledge

The Discourse of YouTube explores the cutting edge of contemporary multimodal discourse through an in-depth analysis of structures, processes and content in YouTube discourse.

Philip Benson is Professor in the Department of Linguistics and Modern Languages and the City University of Hong Kong and Director of the Centre for Popular Culture and the Humanities.

1 Introduction 2 Multimodality 3 YouTube and new media discourse 4 Designing the YouTube website 5 Designing YouTube pages 6 Producing YouTube texts 7 YouTube in a global context 8 Conclusion